Why Picking A Niche Does Not Work for Me and What I Do Instead - Janet's Art Corner

 

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Why Picking A Niche Does Not Work for Me and What I Do Instead

Janet's Journal, Issue 3 | 6/23/2018

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Welcome to Janet's Journal, a personal journal where I share my experience and tips about being a creative mompreneur!

 

In this issue, you will learn about why picking only one niche doesn't work for me and what I do instead.

 

Since starting to work online, I have always heard and read from experts that you need to "pick a niche" and "niche down" in order to be successful. 

Well, that's what I have tried for many years but unfortunately, it has never worked for me. Let me tell you why.

 

  • I'm a creative person and picking only one niche stifles my creativity. It also takes my free spirit.

 

  • I get bored when I only stick with one niche which is a bad thing because then I can't continue working. In the past, this had led to many projects which I started and quit after a short time. 

 

  • Picking a niche has really put me under pressure and worked against my nature. I'm a multi-passionate and multi-potential person by nature and sticking with one niche limits me and makes me sick. It's not healthy to work against your nature.

 

  • Sticking with one niche makes you inflexible. What will you do if your niche turns out to be the wrong one or you get bored working in that niche? Then all your hard work is for nothing. 

 

  • Because of all these reasons, I have never been able to follow the expert advice of picking only one niche. 

 

This is what I do instead

 

  • I follow my passion and don't limit myself to only one niche. With this business approach, I have been able to work on a project for many years now without getting bored and feeling the urge to quit. When I work on several projects over a period of time, I'm able to continue my work. If I force myself to work in only one niche, I will get bored, frustrated and burnt out.

 

  • I'm absolutely convinced that "you shouldn't put all your eggs in one basket only". Actually, this is a dangerous limit on your business. I have seen many people who only remained in one niche, lose almost everything because some drastic changes happened within their niche, for example, the company they were an affiliate for changed their terms and commission rates which led to a decrease in their income. 

 

  • I work on several projects. If one of them is successful, I stick with it. If a project is not successful, I will quit it, focus on my other projects or replace it with a new project. This way, I create several income streams. If one project doesn't work anymore, I won't lose all of my income. 

 

  • Not picking one niche doesn't mean that I lack direction or focus. I still have my target groups and clients, build relationships with them and market to them like people with one niche do. However, instead of one niche only, I work in several niches.

 

  • I follow others and connect with others who work the same way as I do. These are people who are multi-passionate and multi-potential like me and love to work on several projects instead of focusing on only one. Most of them are successful with what they do and they have a passion for their business. 

 

  • I don't listen to naysayers. A lot of so-called experts will still say that you can't be successful if you don't pick one niche only. You shouldn't listen to them. When you follow successful entrepreneurs, you will most likely find out that they didn't listen to what other people told them to do. Instead, they followed their passion and intuition and became successful in their own way.

 

So my most important advice is to find your own way and stick with what is working personally for you. There is no one size fit all.

 

Thank you so much for reading this blog post.

 

Find more Janet's Journal posts here

 

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Lots of love,

Janet

 

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More Blog Entries

 

Want to create a blog like mine?

 

create your own blog

 

Step By Step To Your Own Blog

 

Step 1: 

Purchase web hosting and domain. For your blog to be accessible on the Internet, you need web hosting and a domain. Webhosting is the home of your blog and the domain is the address of your blog. You can purchase web hosting and domain within the same company but I recommend to purchase web hosting and domain name with different companies. If you need to change your web host for any reasons, it's easier to move your domain to your new web host. 

I host my blogs at InterServer and purchase my domain names at Namecheap. What I love about InterServer is the option to pay monthly for web hosting instead of paying for years in advance. I pay 5$ per month for my web hosting at InterServer and about $10 to $13 per year for each of my domains. InterServer has a very great customer service. Whenever I have had an issue, I  have contacted them and they have answered immediately and have always been very helpful and solved my issue. 

 

InterServer Web Hosting and VPSNamecheap.com

 

Another great web hosting provider is Siteground. It is especially recommended if you want to host a WordPress blog.

 

Web Hosting

 

Step 2: 

Now you need to install a blogging/content management software or website builder on your web hosting server depending on the type of site you want. Most people recommend WordPress because it is the most flexible content management software and it has many features. However, there is a learning curve with using WordPress and it has a weak point - it can be hacked easily due to the MYSQL database. For this reason, you need to be very careful and invest in a good security. Personally, I don't use WordPress because I prefer a content management system that is not so complex and vulnerable. I use a so-called flat-file content management software called Typesetter that has no MYSQL database. It stores data in files that are organized in folders instead. It has a similar user interface but it is way more simple than WordPress. I find it's enough for my purposes. If you want to use WordPress or any other CMS, most web host provider offer an easy one-click installation for WordPress and many other CMS. Just follow the instructions of your web hosting provider to install WordPress or your preferred CMS. 

Step 3: 

Once you have created the framework of your blog, it's time to fill it with content. Though you could find much information about blog content creation online for free, I recommend the Pajama Affiliates courses from Robin Cockrell and Lesley Stevens since they are affordable and include a free live support in their Facebook group. After purchasing any of their courses, you are not left alone but get help whenever you need it. No other Affiliate Marketing classes offer that kind of expertise and group coaching like the Pajama Affiliates do!

 

Pajama Affiliates courses

 

My recommended tool for creating beautiful product displays

 

Easy Product Displays for Amazon and Zazzle Affiliates

 


 

Affiliate Disclosure

Janet Giessl is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Our website may contain affiliate marketing links, which means we may get paid commission on sales of those products or services we write about. Our editorial content is not influenced by advertisers or affiliate partnerships. This disclosure is provided in accordance with the Federal Trade Commission’s 16 CFR § 255.5: Guides Concerning the Use of Endorsements and Testimonials in Advertising.

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ABOUT ME

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My name is Janet Giessl. I'm a Christ follower, wife, mom, educator, author, artist, spiritual creative, multi-passionate and highly-sensitive person.

On this blog I share my creative work, inspirational and spiritual content, creative work tutorials and courses and information about how to make money online with your creative work.


 
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